Amazon generated more than $ 127 billion in revenues till September 30, 2022. It is the largest online retailing store in the world.
As a seller, the competition on Amazon has been increasing at lightning-fast speed.
Nowadays, all sellers try to put their products in front of their target customers. For this, they write product descriptions.
Writing a top-quality product description is one of the most important things you need to do as an Amazon seller.
It is the only place to interact with your target readers. Therefore, you need to convince them to buy your product by writing an engaging product description.
However, crafting an excellent Amazon product description is not an easy task.
You need to put yourself in your target readers’ shoes, maintain the balance between concise and informative descriptions, and target the relevant keywords.
How to accomplish this task?
With that in mind, we have created this article; here, you will learn how to write the perfect Amazon product description.
Here you go!
9 Proven Steps to Write a Winning Amazon Product Description
Identify Your Target Audience
First things first!
Before diving into the writing phase, you need to identify your target customers.
You need to ask yourself:
- Who will buy your product?
- Why should people buy your product?
- How your specific product can be used?
The more you know about these three questions, the better your product description will be.
Doing comprehensive market research is always a wise step. Thorough market research will give you a clear idea of your potential prospects.
But what if you need some more details about the audience?
You can read your current product reviews. Also, you can learn more about the audience by Googling your product.
This way, you can find several blogs by people familiar with the product.
Based on this research, you will get an idea about how to craft your product description impressively.
Go Through Amazon’s Rules
This is another vital step you need to consider before writing the description. You should write the description as per Amazon’s rules.
According to these rules, you need to help customers understand the product. You can know more about these rules in Seller Central.
Find Transactional Keywords
To drive conversions and leads to your business, you need to write product descriptions by keeping search engines in mind.
Many marketers make this common mistake: they write descriptions first and then optimize them.
If you follow this practice, leave it at once.
You can use a keyword research tool to find the best transactional keywords related to your product.
Start Writing With A Creative Story
You should write a creative description copy for your product. There should be a compelling story in your copy, and you should sell an experience.
Your target readers should imagine themselves using your specific product. Therefore, it would be best to let them know what is in this description for them.
How will your product help them fix their pain points?
Include its answer in your description.
Write Features & Benefits To Attract Readers
By keeping your target audience’s motivations, needs, pain points, and concerns in mind, you must write your product’s benefits and features.
While writing features and benefits of your product, keep the following things in mind:
- Choose the highest value benefits of your product.
- Explain how your product can help people brush off their pain points.
What if some of your product’s features are the same as your competitors’?
Do not be worried!
You can use an online paraphrasing tool to create different versions of the text without changing features’ functionalities. The paraphraser changes the structure of text without changing its meanings.
As an AI-based paraphrasing tool, it maintains the text’s true meaning.
All you need to do is copy-paste the text into its input section and press the “Paraphrase” button.
Within a few seconds, it will rewrite your product’s features.
Include High-Traffic Keywords
Keywords help your description rank well.
As a result, you must be clever when crafting your product description and use keywords naturally.
But avoid stuffing keywords in your description.
Instead, follow a natural tone.
You can accomplish this task by including 3-4 high-traffic keywords in your description and creating content around them.
In this way, you can create a product description that pleases both Amazon’s algorithm and your customers.
Keep It Simple, Short, And Sweet
Remember, a winning product description is all about quality, not quantity.
These days, people do not have time to read lengthy and boring stories.
Not at all!
They want to read the description written in a concise manner.
So, keep it simple and sweet.
Use Bullet Points
Include bullet points in your description.
People enjoy skimming.
In times like these, few people have the time to read everything they find online. They want the most crucial information to come first.
A simple and concise way to provide the most crucial information is through bullet points.
Include Images & Graphics
If you want your audience to get a better understanding of your product, you should include images and graphics in your description.
In this way, your readers will stick around your description.
So consider including these two elements in your product description.
It’s time to write a powerful Amazon product description!
Since Amazon is the largest online store, there is intense competition.
There are hundreds of product listings in every category for customers to peruse.
Consequently, it is still possible for you to succeed as an Amazon seller even though the company is still expanding.
The key to success is leveraging SEO to stay ahead of your competitors.
Without it, customers would not be aware that your products exist, which will hurt your sales.
Follow these nine steps and write a top-notch product description.
Best of luck!