How is AI Influencing the Future of Digital Marketing?

Imagine you have a helper, like a robot, that can do a lot of tasks for you. This robot is super smart and can handle things on its own without needing your help. So, you get to relax more and not do as much work.

For example, when you need help with something on a website, you might talk to a robot instead of a real person. It’s like having a chat with a computer that understands and helps you.

Also, when you buy things online and pay for them, this robot can do that too. You don’t have to enter all your details every time because the robot remembers them and does it quickly.

Now, there are a lot of digital marketing courses that are teaching this and how it works. They want people to understand how it’s changing the way we do things. So, they’re including lessons about it in their classes.

In a nutshell, AI, or artificial intelligence, is like a smart robot that does tasks for us, and more and more places are teaching about it because it’s becoming a big part of our lives.

AI in digital marketing

What is AI?

AI means Artificial Intelligence, which is when computers and machines are made to do smart things as humans do.

Now, AI is becoming really popular, especially in digital marketing. Digital marketing is when companies use the internet to promote their stuff, and AI can help them do it automatically.

Because AI is so important in digital marketing, a lot of people who work in marketing want to learn about it and use it in their work.

There are many institutes where you can learn this stuff, so they’re adding AI to their PG in digital marketing courses. They want to make sure people can use AI in their marketing strategies because it’s a big deal.

How is AI influencing Digital Marketing?

AI is changing digital marketing in these ways:

  • It’s making it faster and smarter. Marketers can come up with ideas and strategies quicker and understand what people like or don’t like.
  • It’s helping create content. AI tools like Jarvis and Grammarly assist in writing and editing blog posts and ads for each person, so it feels personal.
  • It uses clever predictions. AI looks at things like age and income to group customers and figure out what they like to buy.
  • It talks to customers. Companies use AI chatbots to answer questions from customers without needing humans to step in.

If you are interested in learning AI then you should look for Institutes that provide AI in their Masters in Digital Marketing.

Future of AI in Digital Marketing

Artificial Intelligence (AI) is becoming increasingly important and is poised to bring significant changes to various industries, especially digital marketing. In India, the AI market is expected to grow substantially, reaching a staggering USD 7.8 billion by 2025. This growth is projected to occur at an annual rate of 20.2%, which is quite substantial.

AI is not limited to one particular industry; it will have applications across the board. Many different sectors will adopt AI to address various business needs and challenges. This means that AI will become a valuable tool for solving problems and improving processes in diverse fields.

If you’re working in marketing, you might be concerned that AI could potentially replace your job. However, the current outlook suggests something different. AI is likely to create more job opportunities than it eliminates. The key here is being competent with technology and staying up-to-date with emerging technological solutions. Those who can adapt to and harness the power of AI will likely have promising career prospects.

If you’re interested in becoming proficient in AI and integrating it into your marketing skills, you might want to consider enrolling in digital marketing courses offered by Emeritus in collaboration with prestigious institutes like IIT, IIM, and ISB. These courses are tailored for recent graduates and working professionals who want to enhance their ability to use AI in their work.

By participating in these programs, you’ll acquire advanced skills and knowledge necessary to thrive in an environment dominated by AI. These courses will prepare you to excel in a workplace where AI plays a significant role, giving you a competitive edge in your career.


As we come to the end of this blog, I hope you now see why AI is so important in digital marketing. AI has a big role to play not only in digital marketing but also in many other areas.


When you use AI smartly, it can save you time on boring tasks. Plus, it can make your digital marketing plans work better. It helps you talk to your customers in a way that feels personal.

All of this leads to more people liking your brand and sticking with it.


So, if you want to be a digital marketing pro, it’s a good idea to start learning and using AI in your work. It’s becoming really important, and it can help you do your job better.

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